What’s so blatant about Ron Paul’s video ad (besides the imagery and because of it) is the struggle for the middle in the “Not Mitt” environment. If the viewer didn’t know this was primary season, the appearance of Nancy Pelosi, Rush Limbaugh, Robert Edgar (CEO Common Cause) and Ed Schultz should tell them.
As the perennial non-starter, what better pitch is out there than the antidote for the “Not Mitt” crown? Attacking politicos in general, Washington’s dirt and evoking the left all one swoop ( that close up, it’s hard to tell Newt from Ted Kennedy), it’s also clever is that, closing out on the “flip-flop” meme as hard as he does, Paul gets his claws into Romney without even bringing him up. Other than that … perp cam imagery, ominous music, quick cuts and extreme close-ups (hello Frontline or ProPublica) … yep, this is America.
Finally, for the perfect visual metaphor, the video nails it with all the shimmying America’s most high profile “non-lobbyist” is doing:
If Newt keeps gaining, I imagine someone somewhere (Georgia isn’t that far from Texas, is it?) will make the visual connection:
— Karen Hull
(screenshots via Newt Gingrich video: Serial Hypocrisy)