According to Adbusters, the biggest problem in producing the first anti-corporate, anti-brand, anti-Nike sneaker was finding the right factory. After a world-wide search, they came up with one in Portugal that, they claim, is unionized, has a perfect safety history, pays fair wages, and offers generous paid holidays, free medical care, and an hour-and-a-half lunch break.
Adbusters reports that they have” taken almost 8000 pre-orders for the “worker-friendly, earth-friendly, animal-friendly Blackspot sneaker. They also say that they have over 200 independent stores lined up to sell it.
For more information on the blackspot sneaker, click here.
Demo advertising clips here.