July 28, 2004

Charting the Course


A company called Next Stage Analytics has been using “predictive outcome” techniques to look at the effectiveness of the Kerry, Bush and Nader campaign websites.

To showcase their analytical tools, they are presenting a daily analysis of these site for the rest of this election season. On their site, you can click a particular day on the calendar, and it will show you graphs that compare the campaign websites according to age appeal; gender appeal; clarity; message comprehension; and audience fit.
The free page is available here.

(link source: commandpost.org)

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Michael Shaw
See other posts by Michael here.

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