August 4, 2004

Vibrantly Vacuous


In the name of overcoming the lack of political involvement by young people, isn’t it well worth a moment to appreciate “sheer beauty, uninterrupted by thought”?

Apparently, the Declare Yourself voter registration campaign–aimed at bringing young people into the political process with their counter-intuitive set of ads–has been quite successful. According to the group’s Special Projects Director, Caty Borum, the organization has counted over 200,000 downloads of the voter registration form since November 2003. Similar efforts seem to be having similar impact. Rock The Vote, for example, a nonpartisan, nonprofit group aiming to draw 18-30-year-olds to the polls, reports having initiated 300,000 registrations.

Here’s an example of one of Declare’s most popular ads:

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(Or go to the Declare Yourself PSA page here.)

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Michael Shaw
See other posts by Michael here.

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