January 2, 2005

Let the Marketing Begin

In an early effort to cash in on the South Asia disaster, the Discovery Channel ran this double page spread in Sunday’s LATimes.  The network is offering a program called The Next Wave: Science of Tsunamis, which will be shown five times between January 5th and 9th.

Discovery Communications, Inc. is owned by four shareholders, including cable giants Cox Communications and Liberty Media.


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Michael Shaw
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