So, I ask you, Where else in the political blogosphere can you go to discuss the semiotic implications of the Wal-Mart smiley face?
For yesterday’s “Wal-Martathon” at The Huffington Post, I did a brief comparative analysis of the posters for the dueling “pro” and “con” movies just released about the retail monolith.
The High Cost Of Low Price-inspired “Evil Smiley” seemed fairly straightforward to deconstruct (middle above). What I found really strange, however, was the version of the face created for the “pro” Why Wal-Mart Works poster (right). As I said in my write-up, the rectangular eyes just don’t make sense — unless they are intended to somehow mesmerize or get you to focus specifically on the smile. (And why didn’t they go with the version on the left that Wal-Mart typically uses?)
You can see the posters, and the analysis here.
I’ll be interested in your interpretations.