January 16, 2008

Hill Force One (Or: The Spense Is Just Killing Me)



You’re now free to get up and move around your old personality?

On first pass, it seems very compelling, refreshing … creative, even, that Hillary would present herself to the media in the role of a flight attendant.  Before getting too enamored, however, I have two words for you: Roy Spence.

Say who?

He’s the advertising genius and long-time Clinton friend who just signed on for a major "branding" role in the campaign.   And his most famous ad client and slogan?   Southwest Airlines: "You’re now free to move about the country."

Before I made the connection, I thought this image (and the AP video — which might as well be a free 30 second commercial) offered an interesting view in terms of Hillary’s new-found autonomy and playfulness.  Maybe the SWAir thing is mainly an inside joke between her and her team, but if you watch the piece, it really bothers me how highly (Mad Ave.) scripted this it — to make Hillary seem like she’s doing improv.

Clinton Welcomes Press To ‘Hill Force One’ (AP video via breitbart.tv)

Clinton Relies on Soul-Searching Message Guru (ABC)

Clinton Plays Flight Attendant (AP article via Breitbart)

(images: Mark LaGanga/A.P.: Press plane in Las Vegas enroute to a campaign event in Reno, Nevada.  Wednesday, Jan. 16, 2008.  via YahooNews)

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Michael Shaw
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