March 14, 2009

Promises From A Distance

aig ad.jpg

I recently came across this old, but undated AIG ad.

Even pre-crash — with the beckoning harbor, those fetching boats out there, and the great digs on the opposite shore — it seems like John Q. Public has been left behind at the waters edge. If they were really that intent on appealing to the customer, besides tweaking the color, they might have at least cleaned up that crappy bench (and who knows what’s beneath).

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Michael Shaw
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