First I thought those were pills.
…But really, I think teasing this ad apart is a worthy exercise to better understand how “Carly,” a former-Fortune 500 exec, and a woman taking on Barbara Boxer (and orienting herself as the dog versus the cat), approaches the challenge from a branding/Mad Ave/web/demographic perspective. (On the “good vs. bad” screen, by the way, does the ad seem to play with the association of Boxer wearing a hijab? …Maybe I just hallucinated that.)
(ad creators: still looking)