Reading The Pictures is dedicated to the analysis of news photos and media images.
October 1, 2010

Goolsbee's White Board and the GOP's Big Red Eggs

Goolsbee’s White House White Board tax cut presentation represents a major breakthrough for Democratic framing (even if it makes most thinking Democrats cringe).  What’s it got going for it?

• Goolsbee. He’s totally telegenic.  The anti-Romer.  (Beat me up if you like, but the sales job, as Chair of the Council of Economic Advisers, doesn’t stop at the West Wing.)

• Simplicity and repetition — the primary elements of most effective Republican framing. (OK, now roll your eyes.)

• It’s visual.

…Duh, you say? Yeah, well, I’m still waiting for a name/”word picture” for Obama’s “health care legislation” (besides: “Obama’s “health care legislation”) that paints a constructive picture in my head. Did it take the GOP longer than 5 minutes to come up with “ObamaCare”?

• The craftiest thing about this, though? It’s the subtle FU to this.

White House White Board: CEA Chair Austan Goolsbee Explains the Tax Cut Fight (You Tube)

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