September 25, 2010

The $100 Million Photo Op

Harpo Productions, Inc. George Burns/AP

Harpo Productions, Inc. George Burns/AP

It seems that Zuck and Co. have been forced to stop damage control on The Social Network in favor of damage control on the damage control.

Zuckerberg on Oprah: My $100 Million Donation Is About Kids, Not The Social Network (Gawker)

Waiting for “Superman.” The Reaction?  How about: Waiting for “The Social Network,” with this show and photo as the reaction? Or, the preemption.

So we see Oprah providing Zuckerberg the home-movie opportunity, on national television, to rebut his portrayal in the upcoming Facebook loose docu-movie, using Zuckerberg’s mega-donation to Jersey schools to strategically interject himself into a series of Oprah programs on the future of America’s educational system.

Makes sense the photo produced by Oprah’s company places Zuckerberg far right, so so he not only comes off second to the Jersey politicians at the end of the line, but puts enough distance between Mark and Oprah so as not to look like the blatant power-world PR assist this is.

(caption: In this photo provided by Harpo Productions, Inc., talk-show host Oprah Winfrey, second from left, poses with New Jersey Gov. Chris Christie, left, Newark, N.J., Mayor Cory Booker, second from right, and Mark Zuckerberg, founder of Facebook, during a live broadcast of “The Oprah Winfrey Show” Friday, Sept. 24, 2010, in Chicago. Zuckerberg pledged to set up a foundation to donate $100 million to Newark’s schools over the next five years.)

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Michael Shaw
See other posts by Michael here.

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