October 27, 2010

The Already Building 2012 Media Chant: Sar-ah! Sa-rah!

Do you know if you google “Huffington Post,” the site offers eight links: Entertainment; Politics; Comedy; BIG NEWS; Style; Sports; Business; and Sarah Palin?

Just seven more days until … (two year-long drum roll, please), yep: Sa-rah, Sa-rah, Sa-rah. It’s a 2012 match made on Madison Avenue, Sarah going for the attention, influence and cash and the media just going for the cash (by way of the eyeballs).

Thing is, the midterms aren’t even cooked yet, and she’s already all over. Sara had prominent visuals yesterday at The Guardian, CBS and Politico, just from what I could see. NY Mag got the 2010 SP buzzsaw started a little early with a nominee walk (Politico PDF).  And, under the category of: ‘If you can’t beat, coin ’em,’ Murkowski has created these write-in banners playing on Sarah’s now famous hand scribbles.

Like fissionable material, the genius of Sarah is that no goofball move on her part (and certainly, no attack on her) escapes immediately incorporation into a new boast; 1/2 oppressed and 1/2 defiant rallying cry; and extension of the brand. What’s classic at this point is that she’s got everyone else doing it for her. How to emphasize Murkowski is a write-in? How about a funny riff on her Alaskan nemesis for terminal cribbing?

The funniest thing about this photo, though?  Telegraphing the coming onslaught, we’ve got Sarah’s big mits in a double handout.

(image: Jim Wilson/The New York Times. caption: At the annual convention of the Alaska Federation of Natives in Fairbanks, Alaska, Dora Hughes, a campaign volunteer, held hand fans promoting Ms. Murkowski’s write-in effort for Senate.)

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Michael Shaw
See other posts by Michael here.

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